About This Job:
Q-Sourcing Limited trading as Q-Sourcing Servtec is a manpower management solutions firm operating in the East African Region in the countries of Uganda, Kenya, Tanzania, Rwanda, and South Sudan.
On behalf of our client, we are looking for a competent, skilled, and experienced Marketing & Customer Insights Manager to work in Kampala.
Key Roles and responsibilities
- Developing insights on who our Customers are across all our business channels and develop an in-depth understanding of their behavior by category, by purchase frequency, by seasons of the year.
- Conducting weekly analytics on new Customer to understand new Customer behavior and retention, leading to informed and relevant Marketing interventions.
- Weekly analytics of existing Customers to understand Category behavior in order to generate insights to inform the Marketing strategy and execution plans.
- Working with the Customer Insights Manager, review and execute an end-to-end Customer retention program to drive up Customers per Agent (CPA), overall customer retention and revenue. Regularly analyze and measure/trend the effectiveness of the Customer Retention programs.
- Sharing insights/improvements/learnings from the analyzed Customer Retention and Referral programs to be implemented/actioned with clear timelines.
- Defining and developing a Customer Centric program for Marketing that is measurable.
- Developing Marketing programs based on Customer insights to grow overall Customer numbers for the business.
- Working with our Analytics team to create effective tracking reports used to monitor and evaluate executed programs or promotions
Qualifications and experience
- Bachelor’s degree in Marketing or Business or another relevant field preferred with Analytics.
- 5-8 years previous experience in Customer Marketing that is designed to drive sales.
- You have superior computer skills, including strong knowledge of Excel, Word and PowerPoint
- You live for data driven decisions and are fanatical about measuring everything.
- You have experience in managing Marketing programs to drive customer retention, penetration and loyalty.
- You have experience across a broad range of Marketing specialties.
- You have retail or E-Commerce experience would be advantageous disciplines.
- You show ownership of roles and ability to run with programs from end to end without constant supervision.
- You are a multi-tasker. Able to work on various projects at the same time to completion.
- Results-oriented.
- You are adaptable to new tasks as per Business requirements.
- You have good communication skills and have the ability to communicate clearly and directly including all relevant information.
- You have attention to detail.
- You have good analytical skills and ability to derive insights to drive business programs.
- You are self-motivated, passionate and able to challenge how things are done to drive efficiencies and/or impact in the interest of the business.
How to apply:
All candidates who meet the criteria outlined as above are encouraged apply under the job vacancy “QSSU-CU-MCIM- Marketing & Customer Insights Manager”.
Click here to apply >>
Note: Deadline for applications is not later than 5:00 pm, Friday February 05th, 2021.
Only shortlisted applicants will be contacted.
