JOB ROLE/ PURPOSE:
Plan and create visual solutions in support of marketing strategies and communications initiatives, finding the most effective way to communicate cross-media
- Develop creative media concepts in line with the communication policy for URA to ensure effective communication.
- Provide creative ideas, samples, client mock-ups and final designs on assignments
- Design and develop print materials for marketing and event promotions including brochures, flyers, posters, ads, stationery, and calendars as well as design for online & email communications.
- Meet with clients to gain an understanding of what they want their proposed communications to look like and produce drafts for review by clients
- Create or incorporate illustrations, pictures, and designs to reflect the desired theme and tone of the communications.
- Work with clients, briefing and advising them on the design style, format, print production and timescales
- Work closely with marketing and communication teams on strategic promotions and organization’s communications (email, web, events, meetings)
- Develop layout and design of annual reports, tax literature, magazines, newsletters, clients: events and development departments: print and web ads, product concept and development, e-blasts, flyers and any other URA publications as and when the need arises
- Produce graphic or multimedia content to ensure proper dissemination of Tax information to URA stakeholders.
- Create, edit, alter and apply the clients’ desired content and effects in the various campaigns/communications
- Edit graphic/multimedia to include preselected music, interviews, sound clips and other important aspects of the project
- Coordinate effective and efficient communication between the creative team and client creative inputs.
- Operate computer editing systems and equipment used for graphic/multimedia and effects
- Design web pages, brochures, logos, signs, books, magazine covers, annual reports, advertisements, and other communication materials.
- Collaborate with teams to create visually engaging graphic/multimedia content and develop all creative projects in line with the URA brand standards
- Create an initial proposed storyboard draft of the graphic/multimedia to present to clients and receive approval before beginning to digitally alter the content
- Performing media edits based on user feedback.
- Manage and update graphic/multimedia content in line with the URA communication policy to ensure effective dissemination of information
- Collect and store all graphic/multimedia content produced.
- Support the development and implementation of graphic/multimedia production standards, practices and procedures for use of URA corporate identity/identities
- Research on graphic/multimedia media techniques and design ideas to improve outputs. Maintain knowledge of the latest techniques and procedures used in designs
- Conduct graphic/multimedia asset development including conceptualization, storyboarding, animating, and editing
- Schedule, plan, estimate cost, request quotes and subsequent approval for printing, cutting, binding and all phases of production
- Perform quality control on all graphic/multimedia content
- Liaising with external printers regularly to ensure deadlines are met and material is printed to the highest quality
- Prepare periodic reports on efficiency of the communications designed
Qualifications
PERSONAL SPECIFICATIONS
Essential Requirements
- An honor’s bachelor’s degree in visual communication/graphics design, Multimedia design, graphic design, mass communication and broadcasting
Desirable Requirements
- Certificate in graphic/multimedia design
- Experience in Motion/Graphic design and production experience in a reputable organisation
Knowledge
- Proficiency in Adobe InDesign, Illustrator, Photoshop, Cinema 4D, After Effects, Premier Pro, is a MUST
- Knowledge of requirements and experience working with traditional four-color printing and digital design
- Knowledge of the printing process, paper types, bindery processe Video and Animation Production: Proficiency in standard video editing software like Premiere Pro, Sony Vegas, final cut pro, Motion Graphics; After effects, Avid Media Composer, Light works
- Familiarity with 3D composition and special effects.
- Knowledge of HTML, CSS, and STATA
SPECIAL SKILLS AND ATTRIBUTES
- Accuracy and attention to detail
- Creativity and innovation with experience in graphics, filmmaking and videography
- Excellent IT skills, especially with design and photo-editing software
- Proficiency in MS Office and web development applications (Adobe Illustrator, InDesign, Photoshop
- Exceptional creativity and innovation
- Strong capabilities in Print and web design; must know how to work with both types of media for integrated campaigns
- Strong emphasis on original design, as well as the ability to conceptualize and utilize existing template and stock art media
- Able to keep on schedule and multi-task in a busy, production-intensive environment
- Copywriting/editing/proofreading skills and creating concept boards and other visual representations for video projects
- Social Media Motion Production skills: For Facebook, Twitter, Instagram and YouTube
- Strong interpersonal skills
- Camera skills: Picture Formatting, and Editing: Sony, Canon, Nikon, Panasonic, JVC among others
- Sound/Audio Production: Logic Pro, Logic Platinum, Soundtrack pro, Auditions/cool edit, Audacity, Zara Studio
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