Senior analyst – Customer value management

 MTN Uganda Limited is an equal opportunity employer and is seeking to recruit a competent individual to fill the following position.

Job Title: Senior analyst – Customer value management

Reports to: Senior Manager – Customer value management.

No. of Vacancies: 1

Main Job Functions:

• Drive the ROI of base management activities through ensuring the provision and continuous improvement of actionable insights, analysis, CVM reports and dashboards.
• Provide input into proposition development process through engagement with product owners and provide technical advice on the Base management implications regarding prioritization of specific initiatives.
• Manage delivery of insight for customer base to the rest of the business, including actionable value- and needs-based segmentation linked with competitor intelligence, and market research.
• Analyze commercial impact of BTL programs on product penetration/uptake, ARPU and value churn and conduct operational analysis of base to identify opportunities to apply products and tariffs to maximize value.
• Perform channel mix optimization for base development & retention activities, optimize channel execution by setting volume and value targets based on the approved budgets.
• Lead the planning of proactive and reactive customer lifecycle management and active base management actions and offers.
• Monitor campaign results, including compilation of periodical activity, budget compliance and feedback reports to design new value propositions.
• Evaluate customer propensities to respond to campaigns and forecast the impact of campaigns ‘on customer usage and behavior.
• Design and develop CVM daily, weekly and monthly dashboard to monitor subscriber health and profitability.
• Development of the business requirements to enable an operational process for the effective execution of multiple campaigns across multiple dimensions. This will include the effective implementation of the required processes across different business areas that will deliver on these business requirements.
• Prepare and present Customer Retention & Development plans across segments.
• Forecast, plan, develop and review budget for the unit that provides MTN with return on investment.                                                                                

Education:

• A bachelor’s degree in information technology, actuarial science, computer science, Statistics or Business computing

Other Training:

• Statistical analysis and machine learning model development
• Business analysis and intelligence
• Customer value management (customer analytics and campaign management)
• Business management training. Performance Management.
• Advanced accounting training and statistical modeling

Experience:

• 5 years’ experience in telecoms or related environment of which at least 3 years are in managing customer analytics and business intelligence projects and initiatives                                                                                                          

Knowledge, skills and competencies                                                                                                                          

• Strategic understanding of the Telecommunications environment.
• Advanced knowledge of SQL, python and any other data manipulation modules
• Knowledge of the Business Strategy.
• Effective oral and written communication skills.
• Effective Business writing skills.
• Exemplary Planning and Time Management skills.
• Good interpersonal skills.
• Must have attention to detail.                                                                                                                                                                                                                          

Female applicants are strongly encouraged to apply.

In compliance to the Data Protection & Privacy Laws of Uganda, MTN Uganda will use your application documents for purposes for which they were intended for.

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