Job Description :

About us

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve. Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people. Feel inspired? Then this may be the opportunity for you.


UBL is a subsidiary of EABL who owns 98.2% of UBL and 100% of IDU. Diageo in turn own 50.03% of EABL. UBL operates within a multi-cultural, multi-national environment. UBL is further categorised into Demand and Supply functions. The Supply business is involved in the production of beer and spirits.  The Demand business is involved in marketing and selling the product through RTM partners and retailers to consumers.

About the Role

This role is Demand focused and sits within the Sales/Commercial function. The role is critical to the overall UBL short, medium, and long term strategy by actively taking the lead in ensuring that the agreed upon sales business reports related to the Division are accurately maintained & shared timely with all relevant stakeholders in addition to offering the required administrative support within the Division all in service of guaranteeing the achievement of the overall sales/commercial KPIs.

The role is Divisional and 100% office-based [80% Analyst & 20% Administrative] position focusing on ensuring that accurate & timely sales related business reports are appropriately updated & shared with agreed upon stakeholders consistently requiring close liaison with the Division Leadership Team, Sales Automation Lead [both National & Division] and Commercial Performance Analyst – business reporting with the ability to engage compellingly with the wider commercial team [both Sales & Marketing].

Purpose of Role

To constantly monitor & evaluate the deployed category activities/initiatives [with focus on Innovations & Spirits] as well as trade investments [Point of Sale Material – POSM & Cold assets] translating into powerful insights that are used to develop and propose clear plans & actions that accelerate the delivery of the expected return on investment [ROI] by holding the tension on brilliant below the line [BTL] execution for overall business growth.

Reports To

Commercial Performance Manager



On a case by case basis.

Market Complexity

UBL is a dominant player in the Total Beverage Alcohol business with 40-45% volume share of the beer market and ~32% value share of the spirits market.  UBL operates in a very competitive environment that has seen new entrants crop up from time to time especially within the Spirits category. The nature of competitors is complex with both illegal and established players operating within a market that has regulatory challenges. The market situation is changing rapidly due to the economic situation, declining disposable income and opening up of the economic trading blocs allowing in flow of products from other markets.

The trade is evolving and becoming more sophisticated especially at retail level.   Retailers are becoming more demanding as they become more profit driven and as competitors fight for share. Consumers are becoming more sophisticated which requires more innovative ways of convincing Legal Age Drinkers to choose our brands. All channels are important in distribution and availing our products to consumers. Trade partnerships are crucial in ensuring that service to consumers exceeds their expectations.

Leadership Responsibilities:

Although the role has no direct reports, the job holder is expected to bring to life Diageo’s Leadership Standards in service of positively impacting the Performance Ambition.

Win through Execution: Lead bold execution in a fast-moving world

• Act like owners of Diageo by holding self and others to account for highest standards.

• Scan the environment constantly and adapt plans with pace.

• Inject a restlessness to win and unlock capacity to decide and act quickly.

Shape the Future: Create focus and ownership for shaping Diageo’s future ambition

• Enable others to imagine the future and be brave to act boldly now.

• Set context and empower people to experiment and unlock opportunities for growth.

• Demand diverse external perspectives and trends that create impetus for change.

• Insist on sufficient data and insights that quickly move us to action.

Inspire through Purpose: Amplify our purpose internally and externally

• Build trust and respect in Diageo through open and honest relationships.

• Celebrate frequently the impact of living our purpose.

Invest in Talent: Harness the full extent of Diageo’s talent and diversity

• Create an inclusive environment where everyone can be at their best.

• Instill agility and resilience in our teams.

Top Accountabilities

  • Business Reporting: Ensure that the agreed upon standard Division reports [including but not limited to Stock In Trade Reporting that is Fulls & Empties, Depletion, Shipment] are accurately maintained & timely circulated with all relevant stakeholders to facilitate business decision making.

  • CD Business Review: Timely and accurately generate the required CD business performance decks & Info packs leveraging the available performance data inputs.

  • Keep track of all Trade activities in the Division: Avail timely & accurate inputs related to Division activities M&Es, Initiate periodical reviews to assess whether they are delivering as per plan. In addition, leverage available insights to recommend actionable measures to course correct.

  • Business Performance Review: Glass RTI, Team KPIs tracking, Coverage, Journey Plan Adherence, Route Frequency, Total Called-On Outlets, Calls per day, Strike Rate, Call Frequency, Time in Call & Time in Trade [CD teams, Reps & Line Manager] and others as may be required by the various business stakeholders.

  • Administrative Support: Ensure that all administrative requirements related to the Division are fully executed in line with the relevant stakeholders’ expectations.

Qualifications and Experience Required


  • A Bachelor’s degree in a business-related field. Statistical & Analytics experience is an added advantage.


  • At least 1 year’s experience in a similar role and working within a Commercial/FMCG environment.

  • Strong multiple source data aggregation skills and some analytical mindset.

  • Knowledge of technology supported platforms.

Key skills

  • Navigate multiple data sources for insights & recommendations generation.

  • Diligent attention to detail.

  • Strong people relations skills.

  • Ability to prioritise and manage workload and meet deadlines in a fast-paced environment.

  • Strong Microsoft Office fluency with advanced excel & infographics proficiency and intermediate power point proficiency.

  • Self-starter with the ability to succeed in a collaborative work environment.

  • Ability to partner with functional teams (soliciting, and conversely providing help as needed).

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.