The Communications and Media Development Officer will be the expert on developing a communications strategy and seeing its implementation through the widest possible range of media development. Marketing the Green Development Agenda will be the underlying theme. The Officer will contribute to the greening of both the urbanization and industrialization message, as well as other programmes within the GGGI Uganda portfolio. The urbanization and industrialization program is presented in Annex 1. In addition, there will be a specific requirement to respond to the EU’s Communication and Visibility Plan for the UG15 project.
Introduction and Background
Based in Seoul, the Global Green Growth Institute (GGGI) is an intergovernmental organization founded to support and promote a model of economic growth known as “green growth”, which targets key aspects of economic performance such a poverty reduction, job creation, social inclusion, and environmental sustainability. GGGI works with countries around the world, building their capacity and working collaboratively on green growth policies that can impact the lives of millions. The organization partners with countries, multilateral institutions, government bodies, and private sector to help build economies that grow strongly and are more efficient and sustainable in the use of natural resources, less carbon intensive, and more resilient to climate change.
GGGI has a diverse portfolio of programs in developing countries around the world. These in-country programs, together with global products and services, focus on delivering results through an integrated approach of evidence-based green growth planning and implementation aligned to countries’ development priorities. The organization also focuses on knowledge development and management activities which build a strong theoretical and empirical basis for green growth, while providing concrete options and guidance for policymakers; as well as building the conditions for public and private green infrastructure investments.
GGGI, hosted in Uganda by the Ministry of Finance Planning and Economic Development (MOFPED), working together with its government and Non-government partners and the European Union (EU) and have commenced the implementation of a 3-year project titled “Greening Uganda’s Urbanization and Industrialization”.
There is clear evidence that sustained economic growth is a major driver of poverty reduction and human development. Over the past decades, rapid economic growth has pulled more than 600 million people out of poverty and improved their quality of life. With about 900 million people worldwide still trapped in extreme poverty, the growth imperative remains strong, especially in developing nations. However, sustaining economic growth with the incumbent model is a serious concern. Growth came at the expense of unsustainable use of natural resources and massive negative impacts on the environment, leading to dangerous air pollution, biodiversity loss and climate change.
Green growth is a development approach that seeks to deliver economic growth that is both environmentally sustainable and socially inclusive. It seeks opportunities for economic growth that are low-carbon and climate resilient, prevent or remediate pollution, maintain healthy and productive ecosystems, and create green jobs, reduce poverty and enhance social inclusion. Green growth aims at multiple objectives in economic, environmental and social dimensions, and recognizes that issues are inter-related, and development is specific to culture and context. Thus, an integrated approach, long-term thinking and local solutions with a global view are key aspects of the green growth approach.
While Uganda actively pursues rapid economic growth, to attain the ambition of becoming an upper middle-income country by 2040, the Government of Uganda increasingly recognizes the need to integrate multiple aspects of natural and social well-being within its economic development goals and plans. This has been reflected in the Uganda Green Growth Development Strategy 2017/18 – 2030/31 and its implementation roadmap that were launched in November 2017, supported by GGGI (and others).
In line with EU’s Inclusive Green Economy Program that is promoting a paradigm shift which better acknowledges the economic opportunities that ‘green’ policies, markets and business practices can deliver, the proposed project will support Uganda in transitioning towards a green growth pathway which will facilitate sustainable green investments (public and private) at national and subnational level as well as increased employment.
The “Greening Uganda’s Urbanization and Industrialization” project (hereafter called the “Project”) impact objective is therefore: “Uganda achieves strong, inclusive and sustainable economic growth”. The Uganda Vision 2040 specifically highlights Industrialization and urbanization as key focal areas as it envisions that 60% of Ugandans will live in urban areas by 2040. Therefore, the project is aligned with these key sectors, and the impact will be delivered through linked outcomes defined as following:
- Outcome 1: Green City Development is pursued and demonstrated in four Secondary Cities
- Outcome 2: Green Industrialization is pursued and demonstrated at four locations
- Outcome 3: Efficient and effective waste management is pursued and demonstrated
- Outcome 4: Green Growth integrated into the National Development Plan’s planning and budgeting
The project takes advantage of GGGI Uganda country program’s achievements so far and established relationship with key government partners. Moreover, it is also complemented by GGGI’s ongoing efforts on mainstreaming green growth and green city development in the country.
- Lead the ambition for the development of a communications strategy, ultimately for the entire GGGI Uganda portfolio and potentially for project partners.
- Develop the widest possible range of media platforms to impart and allow the exchange of views on how the Greening Agenda can be accessed and made more tangible.
- Work closely with all program managers and their team members to both understand and develop the various messages they want to convey.
- Contribute to the implementation of project outcomes where communication is an important element.
- Support Donor, Government, and GGGI reporting for the assigned output(s)/outcome(s) – where the journalistic dimension becomes an advantage.
- Day-to-day management of any external parties engaged to help in communications, including for such things as training or general development workshops, in consultation with the Project Lead.
- Support the identification and development of spin-off opportunities concerning the GGGI development message to a wider audience.
- Engage and participate in the day-to-day communication with potential private sector media organizations as well as Official Ugandan counterparts, as considered applicable.
- Support and participate in communication with the EU and other development partners to ensure alignment and complementarity, and identify opportunities for additional Communication and Visibility, when possible.
- Coordinate when applicable with GGGI experts and other departments (legal, HR, Procurement etc) to ensure high quality delivery and delivery within the rules and regulations of GGGI and the EU.
- Support the successful completion of the project deliverables detailed in the Project Agreement and summarized in Annex A.
- Develop a portfolio of active and potential media outlets in the light of the greening agenda, down to ‘broadcasting and related media initiatives’.
- Identify project communication issues and help in the effective coordination of project activities and resources to ensure attainment of objectives against established timeframes.
- Develop media and communication material to support any project to be funded, with brochures, media flyers and so on.
- Poverty Reduction and Social Inclusion are key for the GGGI portfolio in Uganda and therefore, they need to be mainstreamed and/or applied in all deliveries and outputs – communication is a key to increased knowledge and subsequent action.
- Master’s Degree or equivalent in Journalism, (strategic) communication or other related field with media communications as a supporting major.
- More than 8 years of relevant journalism and or related media working experience within the theme of green investment at middle technical level, including participatory planning, with reporting (in English).
- A Bachelor’s degree in these relevant fields with 10+ years of relevant experience is also acceptable.
- Proven experience or at least significant exposure in the development sector.
- Proven experience in media development platforms, information layouts, design skills and related matters.
- Proven strong network within Uganda within the required themes, proven experience with working with Ugandan Government, especially concerning their involvement with the media.
- Exceptional skills in building productive working relationships with colleagues, field offices, stakeholders, donors and other partners.
- Experience and strong public speaking skills is an advantage.
- Experience in designing and supporting participatory workshops will be an advantage.
- Proven experience in direct journalism in Uganda will be an advantage.
- Good understanding of the Ugandan media environment with specific knowledge of the broadcasting sector.
- Excellent English oral and written communication skills (a written assignment might be part of the selection process).
- Highly proficient in use of social media platforms (Twitter, Facebook, LinkedIn, Instagram, other)
- Proficient in the use of Microsoft Office applications (Outlook, Word, Excel and PowerPoint)
- Experience in the use of Microsoft 365 application, particularly SharePoint
- Experience in the use of Content Management Systems such as WordPress
- Experience with Adobe Suite applications such as Photoshop and Illustrator is an asset
- Demonstrate GGGI´s values such as excellence, integrity, boldness and inclusiveness
- Strategic thinker and solutions-oriented person with good ability to multitask and work in a matrix environment.
- Understand and actively supports GGGI’s mission, vision and values.
- Promote an organizational culture of trust, transparency, respect and partnership.
- Excels at problem solving, ask questions and seeks support when needed, shares easily information and knowledge with others both internally as externally.
- Manage emotions and stress positively, builds rapport and resolves conflict easily.
- Strong ability to work independently and/or remotely, while maintaining productivity.
- GGGI Uganda has a Host Country Agreement in place with the Government of Uganda.
- The chosen candidate is expected to be based in Kampala, Uganda and will report directly to the Project Manager (also based in Kampala).
- For more information on GGGI’s terms and conditions (allowances, health care, education etc) please familiarize yourself with GGGI’s Rules and Regulations that can be found here: https://gggi.org/policy-documents/.
- The expected starting date for the Communications and Media Development Officer is the 1st of April 2021.