Media Coordinator

A Media Coordinator is responsible for execution and monitoring of media and advertising campaigns. May assist in research for the development of the media plan.

 Essential Duties and Responsibilities:  

• Support the development and implementation of HIL’s media & communication strategy.
• Ensure that key messages align with vital business strategies.
• Keep track of ad-hoc and contractual media exposures or and PR metric.
• Monitor advertising content on broadcast, print and online distribution channels.
• Identify press opportunities through evolving issues.
• Scan media marketplace to keep up-to-date on the latest media trends.
• Work closely with regional teams to coordinate regional media interviews.
• Undertake regular national travel to participate & coordinate regional interviews
• Log all archive media interviews, press clips and media outreach.
• Develop, update and maintain all media lists.
• Build long-term relationships with media houses.
• Assist with general day to day administration tasks
• Other Projects assigned By PR Manager.

Education and/or Work Experience Requirements:

• BA degree in Communications /Journalism /Media or a related field.
• A minimum of 2 years’ experience in a similar role in a busy environment.
• Demonstrable experience with monitoring effective media campaigns.
• Ability to foster long-term relationships with members of the media.
• Knowledgeable on targeted communications and advertising campaigns across various media platforms.

Key Requirements

• Excellent communication and interpersonal skills with the ability to multitask in a fast-paced environment.
• Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service
• Demonstrate good time management and creativity with a keen interest in implementing cost-efficient and effective media campaigns.
• Ability to work independently and as part of a team

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