Sales Director – Coca-Cola Beverages Africa (CCBA)

Job Description

Coca-Cola Beverages Africa (CCBA) is the largest African Coca-Cola Bottler, accounting for 40% of all Coca-Cola volumes on the continent. In Uganda, we are currently seeking to recruit a Sales Director based in Kampala.

As a Sales Director, you will report directly to the Country General Manager.

Key Purpose Statement

Manage & Execute CCBA and CCBU’s long- and short-term sustainable revenue growth strategies, through excellent market execution and customer service

Key Duties & Responsibilities

    • Development & Implementation of the Country’s business plan to meet and exceed targets.
    • Full P&L responsibility.
    • Provide leadership, coaching, and capability development programs to enable the sales regions to meet growth objectives.
    • Performance manages regional employees to deliver business plans.
    • Formulate and execute operating expenses and capital investment budgets.
    • Develop & implement the fit for purpose Route to Market strategy including detailed Customer service Policies (CSP)
    • Full responsibility for continuous improvement in CSI & operational excellence for the country
    • Productive & efficient deployment of sales tools of the trade – coolers, iceboxes, and Trade DME.
    • Develop & Execute channel and promotional execution strategies, including segmented PiCos and execution tracking.
    • Develop and execute OBPPC strategy for the country.
    • Build strong capability enabling the execution of a sophisticated portfolio.
    • Build strong customer relationships and team capabilities to manage and develop global, regional, and national account customers.
    • Develop and execute short- and long-term Revenue Growth Management Strategies
    • Develop and implement a strong multiyear product innovation pipeline
    • Build superior knowledge and understanding of the country market including shoppers, consumers, customers, categories, and competitors.
    • Build strong relationships with local key stakeholders including but not limited to the government, media, and surrounding medium to large businesses
    • Ensure alignment of business units within the extended value chain.
    • All legal compliance elements and good governance practices are managed.
    • Build the company’s reputation and drive behavior in the country that will ensure that the company’s reputation is not damaged.

Skills, Experience & Education


    • Minimum requirement: Bachelor in a Business-related course
    • Added advantage: An MBA is an added advantage


    • 10+ years of Sales and Commercial experience
    • Proven Senior Commercial experience
    • Extensive experience in Sales Leadership in FMCG


    • OBPPC/Revenue growth management
    • RTM design and execution and secondary distribution
    • Excellent negotiation skills when dealing with customers
    • Customer-focused, Resilient, and energetic
    • Result and Execution Driven
    • Sound leadership & conceptualization
    • Strategic thinking and big-picture thinking
    • Financial and Business acumen
    • An Innovative Thinker
    • Analytical thinking, resilient and flexible
    • High level of emotional intelligence
    • Finance budgeting and controlling


Persons with disability are encouraged to apply



Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button