Job Purpose

The Social Media Executive will work closely with Public Relations, Graphics and other Marketing teams to define and execute the day-to-day social media activities across selected company accounts.

Essential Duties and Responsibilities:

  • Assist in developing and managing content for the selected social media accounts, including writing and posting editorial content and graphics, and liaising with the PR regularly.
  • Ensure that social media policies are adhered to, are well socialized across the company and remain in compliance.
  • Manage and keep an overview of all activities across all platforms.
  • Assist with monitoring the organization’s reputation online.
  • Build and execute social media strategy, through content research, audience identification, benchmarking, brand messaging and by conducting surveys.
  • Set up and optimize company social media pages on various platforms for the best visibility of the company’s social media content.
  • Monitor and develop reports and counter strategies based on competitor activities with social media spaces.
  • Develop engaging, creative and innovative content for regularly selected posts which enlightens audiences and promote brand focused messages.
  • Analyze social media campaigns with tracking systems to gather visitor data and determine efficiency and areas for social media campaign improvement.
  • Performs any other task as per management request.

Education and/or Work Experience Requirements:

  • A minimum of a Bachelor’s degree in a relevant discipline.
  • A minimum of 3+ years’ experience in a similar role in a busy environment.